Expansion into existing markets has become more of a challenge. You need to identify patients even before they are diagnosed and message the physicians accordingly.
Payers are demanding proof of value and improved patient outcomes tied to product utilization. You need to work with payers to identify patient types who present the highest risk and greatest opportunity to demonstrate positive patient outcomes via measurable metrics.
Traditional sales forces have been cut by almost 40%; specialty sales forces are emerging. You need an efficient way of targeting HCPs, conduct pre-call planning, monitor performance, and implement incentive compensation plans.
Access continues to decline to a shrinking number of physicians. You need to measure the effectiveness/ROI of multi-channel, digital marketing strategies and tactics (e.g., eDetailing).
SCIOXpert is our advisory service that leverages SCIO’s deep industry domain and technical expertise focused on patient-centric behavioral and commercial analytics.